Jay Sarno & Associates

Customer Targeting

Through the use of data mining and analytics, we create a custom business model in order to gauge the profitability of your customers.  Maximize your return by prioritizing how you service your customers depending upon what they contribute to your bottom line.

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Slot Optimization

Our proprietary models calculate the true NET value of each game after deducting costs and marketing expenses.  Each asset must be continuously evaluated in order to determine what games have earned floor space and which ones should be converted or replaced.

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Request a Sample Report

Review a sample of our work and see how our proven methods have created a formula for success.





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ELIMINATE THE GUESSWORK WITH CONCRETE RECOMMENDATIONS BACKED BY DATA

Not all Games are Worth the Same

 In every business, certain assets earn a higher return then others.  By calculating the true NET profitability of your assets, our analytics determine which games hold the most value so that you can optimize your floor space.  

Not all Games are Worth the Same

 In every business, certain assets earn a higher return then others.  By calculating the true NET profitability of your assets, our analytics determine which games hold the most value so that you can optimize your floor space.  


JAY SARNO AND ASSOCIATES IS STILL THE LEADER IN CASINO CUSTOMER ANALYSIS

Grow Profitability by Engaging the Right Customers

Today’s business conditions mean that finding new customers is more costly than keeping them.  Customer retention is no longer a one-size-fits-all strategy because not all customers are profitable.  The key to success is to evaluate and target the right customers who can increase your profitability and stop spending your resources on those who don’t.

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THE PROCESS

 
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Review

Evaluate current marketing plans and data

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 Analyze

Examine and extract actionable insights from your data

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 Implement

Put our detailed tactics to action

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 Optimize

Create a comprehensive strategy that maps out your unique road to successful results

 
 

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